seo-and-your-brand

SEO and your brand

Be found by your name, not just your product or service

It’s important to identify what people will type into Google to find your business. That’s where keyword research comes in. We can help with that. But before you even look at the search terms you should be targeting with SEO, you need to make sure that you come up in Google when people search for you by name. Your business name is your brand, and if people know the brand, but can’t find you online, you’ll lose the benefit of that brand recognition. So when it comes to SEO (Search Engine Optimization), you need to target not just the keywords about your product or service, you need people to be able to find you by your business name.

DigitalEyes recently donated a gift voucher for our services to a fundraiser for the Brunt family. Julian Brunt is a local skydiving instructor in Coolum Beach. He was injured in a skydiving accident on 31 May and won’t be able to work for months now. The community has come together to raise money to help out his family. That’s what we love about the Sunshine Coast. It’s a real community, not just a place to live.

The gift voucher we donated offered $100 worth of our services to the lucky winner of the raffle. So the winner could redeem the voucher on SEO, updating their website, a social media audit, or use it towards the creation of a website or Google Street View tour of their business. Now the organisers of the fundraiser sent out an update saying that one of the prizes was a “$100 voucher for Digital Eyes web and photography services”. Our brand is DigitalEyes as one word, so we needed to create the keywords “digital eyes” on our site in order to target that variant. And if we hadn’t already mentioned that we provide web design, as well as photographic services, we should do that too.

Cover all the variations of your name

When there are misspellings of your name out there, you need to put those versions on your site. Some people just list the variants one after the other. That’s called “keyword stuffing” and it looks spammy. We recommend writing a useful article that incorporates those variants seamlessly into the article (like this one). That way, it keeps the reader of your blog happy. It also works better for SEO, as Google search algorithms have become more and more sophisticated. They favour well written articles with valuable content over spammy lists of keywords.

So if you know that your business name (like DigitalEyes) can be miswritten or incorrectly recalled (as “Digital Eye” or “Digital Eyes”) be sure to write at least one article explaining why it’s not a problem, and then it won’t be.

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